Business Plan For A Airasia Berhad - 5862 Words

AirAsia STRATEGIC BUSINESS PLAN THT 3107 Qian Hui Lim 408021 TABLE OF CONTENTS Executive Summary Section Page 1. The Business Plan Overview 2. Market Analysis 3. Products 4. Marketing 5. Stakeholder Relationships and Alliances 6. Organisational and Management 7. Environmental and Social Impacts 8. Risk Factors and Regulatory Compliance 9. Corporate Governance 10. Financials 11. Strategic Action Plan 12. Plan Improvement Appendices: 1. 2. 3. 1. Business Plan Overview The purpose of generating this business plan is to improve the AirAsia Berhad in the provision of air transportation services to find marketing opportunity more effectively, understand the needs and wants of each target segment. AirAsia is the Malaysia†¦show more content†¦AirAsia officially put in operation for two years, not only to pay off the debt, but also made a profit. Up to now, a total of 192 domestic and international routes, covering more than 20 countries (AirAsia Berhad,2014). AirAsia has been committed to a low-cost flight to new heights, so that now everyone can fly mission becomes a reality for six consecutive years and they also keep pursuing their vision, the world s best low cost airline along with the goal decrease fuel and oil cost per available seat per kilometer (AirAsia, 2014). 2.2 Goals and Objectives The goals of AirAsia Berhad is to provide a shorter turnaround time, cost-saving innovation and reform, safety first along with the objective of cost optimization. A basic service customer base is needed n order to locked passenger flight services to low fares in return, to honor everyone can fly commitment. AirAsia will baggage on board catering, seat selection and other personalization options become, tickets do not include these services, passengers need to be able to select the desired service in accordance with the needs of individuals (RIDING THE BOOM IN LOW-COST TRAVEL, 2010). AirAsia is committed to maximizing profits, provide cheap services. Faster return flight through time, improve the utilization efficiency of aircraft and service personnel to provide essential services only, using the same type of aircraft to save training costs in order to achieve costShow MoreRelatedThe Actors Of Micro Environment1657 Words   |  7 PagesName: AirAsia Berhad Competitors: †¢ Malaysian Airlines (http://www.malaysiaairlines.com/my/en.html) †¢ Thai Airways (http://www.thaiairways.com) †¢ Singapore Airlines (http://www.singaporeair.com) †¢ Malindo Air (http://www.malindoair.com) †¢ Jetstar Airways (http://www.jetstar.com/au/en/home) †¢ Cathay Pacific (http://www.cathaypacific.com/cx/ms_MY.html) †¢ Emirates (http://www.emirates.com) †¢ Japan Airlines (https://www.jal.com) Suppliers: †¢ Brahim’s Food (Food) †¢ Malaysia Aiports Holdings Berhad (AirportRead MoreThe Actors Of Micro Environment1585 Words   |  7 PagesName: AirAsia Berhad Competitors: †¢ Malaysian Airlines (http://www.malaysiaairlines.com/my/en.html) †¢ Thai Airways (http://www.thaiairways.com) †¢ Singapore Airlines (http://www.singaporeair.com) †¢ Malindo Air (http://www.malindoair.com) †¢ Jetstar Airways (http://www.jetstar.com/au/en/home) †¢ Cathay Pacific (http://www.cathaypacific.com/cx/ms_MY.html) †¢ Emirates (http://www.emirates.com) †¢ Japan Airlines (https://www.jal.com) Suppliers: †¢ Brahim’s Food (Food) †¢ Malaysia Aiports Holdings Berhad (AirportRead MoreLeadership Analysis of Antony Fernandes, CEO of AirAsia1698 Words   |  7 PagesFernandes Leadership in Managing the AirAsia Company Name Institution Professor Course Date Abstract AirAsia was rated as one of the worst performing airlines in Asia. Several years back, it experienced tragic underperformance and reported high levels of losses every fiscal year. This was until another new company bought the organization. The latter company was referred to as Tune Air. The important element discussed in this content, is how the C.E.O of AirAsia, Antony Fernandes, revolutionizedRead MoreChallenges Faced by Managers in Practicing Organisational Behaviour6576 Words   |  27 Pagesincrease the productivity and efficiency of business in an ever changing marketplace. Armed with the tools yielded by the science of organizational behaviour, a working definition of this common term can be rendered as well as an answer to, â€Å"What do managers do?† This paper will distinguish the managerial roles practice base on the work of Henry Mintzberg and analyses managerial challenges faced by managers. As a sample of case study I have chosen AirAsia Berhad as, one of the most leading airline companiesRead MoreMicroeconomics Analysis of Air Asia3241 Words   |  13 Pagesdifference figures in the particular years. The company we selected is AirAsia Berhad. As we know Air Asia is one of the famous airline companies in Malaysia. AirAsia is a name synonymous with low fares, quality service and dependability. With over 110 routes across 13 countries, AirAsia is truly Asia’s leading airline with the widest route connectivity and largest customer base. With the unmistakable tagline, â€Å"Now Everyone Can Fly†, AirAsia has made flying affordable for more than 61million. As a largestRead MoreOrganizational Behavior in Airasia3807 Words   |  16 PagesPage 1.0 INTRODUCTION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 1.1 Background of AirAsia Berhad †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 1.2 AirAsia’s Achievement †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 2.0 CONTENT †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 2.1 Decision Making Model Theory †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 2.1.1 SWOT Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 2.1.2 The Six-Step Rational Decision-Making Model †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 2. 2 AirAsia’s Practices Operations in Decision Making †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 2.2.1 Operation of SWOT Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 2.2.2 OperationRead MoreMalaysia Airline System Berhad Company Profile6229 Words   |  25 PagesAirlines is listed on the stock exchange of Bursa Malaysia under the name Malaysian Airline System Berhad. MAS had been suffered high losses over the years because of the fuel price increases and poor management. Malaysia’s government overhauled the operations of the airline. Under Idris Jala who was appointed as the new CEO in 1 December 2005 leadership, Malaysia Airlines unveiled its Business Turnaround Plan (BTP) in February 2006 which highlighted low yield, and an inefficient network and low productivityRead MoreAir Asia Advertising Types4337 Words   |  18 PagesCOMPANY INTRODUCTION Air Asia Berhad was set up by Dato Tony Fernandes in 2001. In December 2001, Dato’ Tony Fernandes along with Dato’ Pahamin Ab. Rajab (Chairman, AirAsia), Dato’ Kamarudin bin Meranun (Deputy Group Chief Executive Officer, AirAsia) and Abdul Aziz bin Abu Bakar (Director, AirAsia) formed a partnership and set up Tune Air Sdn Bhd (Tune Air), an airline holding company then bought over AirAsia from government-owned conglomerate DRB-Hicom on December 2, 2001 which Air Asia wasRead MoreE-Commerce Air Asia4563 Words   |  19 PagesIntroduction 2.0 Importance of e-Commerce and m-Commerce 3.0 Corporate Appraisal 4.0 Competitive Advantages 5.0 m–Commerce 5.1 Differences of m-Commerce e-Commerce 6.0 Recommendations 6.1 Benefit of Microsoft Vista and m-Commerce to AirAsia 6.2 Benefit of Microsoft Vista and m-Commerce to Customers 7.0 Conclusions APPENDIX REFERENCES 1.0 Introduction Purcel and Toland (2004, 241) said â€Å"Internet and Communication Technology offer the opportunity to reduce the barriers of distanceRead MoreAir Asia : the Worlds Lowest Cost Airline4779 Words   |  20 Pagesedition. Licensed for use for the course: SOE09901 - Strategic Management in a Global Context. Digitisation authorised by Catherine Campbell ISBN: 0470747099 Case 9 AirAsia: The World’s Lowest Cost Airline* By 2009, AirAsia had established itself as Asia’s most successful low-cost airline. Between January 2002 and March 2009, AirAsia had expanded from two aircraft and 200 000 passenger journeys to 79 aircraft and 11.8 million passengers. Its route network had grown beyond Malaysia to cover 10 South-East