A business's only responsibility is to produce profit. To what Essay

A business's only responsibility is to produce profit. To what extent do you agree with this statement - Essay Example 15). A business should maximize on value rather than profits as explained by Blodget (2012). Involvement in CRS is expensive but it has a high long-term advantage to the business. Providing incentives to employees is not a waste of resources by the management. Considering the workers welfare is important to boost the morale of employees. Employees, if well motivate, perform high-quality tasks that can attract more customers, rewarding to the stakeholders and so make the business sustainable. It may even draw new employees with a high level of skills. On the other hand, failure to consider employees’ welfare results to unique situations that may scare other stakeholders from associating with the business. Besides, it is important for the business to consider environmental obligations as they do production. Environment conservation policies benefit humans. For instance, the regulations aim to reduce pollutants to the environment. Every country or trade region has it set regulations on environmental factors that businesses should consider in its operations. Failure to consider the rules in its operations, the business is likely to face criticism. Further, it may influence smooth functioning of the business and its profitability. An example is the case of Coca-Cola Company’s failure to ensure standards set by the America’s Environment Protection Agency. Early in the 2000’s, failure to consider strict environmental policy threatened the Coca-Cola Company. The company used non-environmental friendly plastic bottles, for a long time the company was on poor terms with the government or the U.S.A. Though it may be expensive for the business to adhere to the regulations, they are very critical for the sustainability of the enterprise and survival of other sectors of the economy. Adhering to the CSR is important to keep a good relationship with the stakeholders and so for the

U.S. Role Against Somalian Pirates Research Paper

U.S. Role Against Somalian Pirates - Research Paper Example Somalia’s eastern coastal areas and Gulf of Aden are the major areas in which Somali pirates base their operations. Multinational naval force including warships from America, Britain, India and Australia are currently patrolling in Somali coastal areas in order to avoid further mishaps. However, the threats from the pirates are increasing day by day even though UN Security Council and other countries did everything possible to counter the threats from the pirates. Being the sole super power in the world at present, America has definitely a major role to play in Somali pirate issue. It should be noted that America is currently conducting war on terror in Iraq and Afghanistan. Many people have the belief that Somali pirates definitely have some close connections with Islamic terrorists even though it is not proved yet. Under such circumstances, America should give more emphasize to the Somali pirate issue so that its counter terrorism efforts would be more meaningful. This paper analyses the role of America against Somali pirate issue. Warner pointed out that â€Å"Given Somalia’s proximity to one of the world’s main sea lines of communications through the Gulf of Aden, Somali fishermen, unrestrained by a functioning coast guard or navy, seized the opportunity to engage in maritime piracy starting in the 1990s†.... In fact, it is difficult for Somali government to establish law and order in the country when people are suffering a lot from poverty and unemployment. Terrorists know this fact very well and they can easily establish links with Somali pirates. In other words, America cannot stay away from the Somali piracy issue if they like to end war on terror successfully. Terrorists are now establishing their bases in Somali like poorly governed countries. America should realize this fact and respond properly to this issue. Operation Enduring Freedom, a military mission by the US and coalition partners in response to the attacks of September 11, 2001, contained a naval component. As their mission was essentially a counter-terrorism mission, it initially had no intention to take action against pirates. The area of operations of Task Force 150 however included the area off the coast of Somalia (Fink & Galvin, 2009, p.382) Terrorism in any form cannot be justified even if it may have some credible reasons. For example, Somali pirates are looting or attacking the ships passing through its coastal lines because of poverty in their country. Same way, Islamic terrorists attack innocent people in order to save their belief or religion; as proclaimed by them. In any case, it should be noted that taking the life and property of another person is illegal and unethical. Terrorists and pirates cite many reasons to justify their activities. In short, Somali piracy should be dealt as a form of terrorism and United States should interfere more meaningfully in this issue. â€Å"Some nations act as part of an international organization, such as NATO and EU, and others act individually, such as China, Russia, India and Pakistan, while others take part in multinational coalition operations,

Role of the Media on Socioeconomic Development of Education

Role of the Media on Socioeconomic Development of Education Role of media in socio, economic development: Media and education When we talk about ‘Media education’, the first and foremost important question which strikes our mind is what is media? The word ‘media’ is the plural form of ‘medium’, which refers to any channel or source through which a message is sent. The term media became popular in the late 1920s when several sources of news emerged. Until then the only means of communication with masses were journals, newspapers and other such written modes. With the advent of radio and television the level of media has increased. Today we even have ‘New Media’. Education means to educate someone i.e. to bring a change in oneself education is a key. It is imparting and sharing of ideas, thoughts, talking useless also sometimes find a bridge in conservation whether it’s between two people or more and make them think about it. Therefore media education is the process through which individual’s become media literate- able to critically understand the nature, techniques, and impact of media messages and productions. Media education also means that being a journalist it is your prime responsibility to gather masses and to make them aware as to what they can do on their behalf for the betterment of our country. Media education isnt about having the right answers: rather, its about asking the right questions. Because media issues are complex and often contradictory and controversial, the educators role isnt to impart knowledge, but to facilitate the process of inquiry and dialogue. Today, the chief challenges are to locate and evaluate the right information for ones needs and to synthesize what one finds into useful knowledge or communication. Media education with techniques of critical thinking, creative communication and computer, visual and aural literacy skills at its core is a key part of a 21st c entury approach to learning. One possible meaning of media education could also be to educate people about the different- different mediums of media, for example- Print media, electronic media, Social media, New media. We also need to explain what exactly the terms print, electronic, social stands for and what role do they play in today’s era. Students pursuing their career in the field of Media, for instance doing the bachelors in BJ(MC) means they are studying about media and mass communication, moreover the difference between the two terms, journalism and mass communication. Journalism is the practice of investigating and reporting events, issues and trends to the mass audiences of print, broadcast and online media such as newspapers, magazines and books, radio and television stations and networks, and blogs and social and mobile media. People who gather and package news and information for mass dissemination are journalists. The field includes writing, editing, design and photography. With the idea in mind of informing the citizenry, journalists cover individuals, organizations, institutions, governments and businesses as well as cultural aspects of society such as arts and entertainment. News media are the main purveyors of information and opinion about public affairs. Besides this different- different definitions of journalism has been given by the renowned people. According to the famous reporter Curtis D. McDonald â€Å"Journalism is news gathering, fact finding and reporting. It is important anywhere at any time. It is indispensable in a democracy as people cannot govern themselves without being informed†. According to Arthur Ochs Sulzberger, Chairman of New York Times (1963) â€Å"Journalisms ultimate purpose [is] to inform the reader, to bring him each day a letter from home and never to permit the serving of special interests.† On the other hand Mass communication refers to the means of communicating with large numbers of people. A number of different elements make up mass communication media: images, colours, lighting, and a variety of other techniques are used to communicate messages and obtain particular effects. Trained professionals of organisation particularly belonging to private entrepreneurs or public, autonomous or government bodies that invest heavily for the hardware and software needed for production and dissemination of those messages. The universal appeal rapidity, ubiquitous and attraction to people irrespective of education, age, gender differences and social status. Today, mass communication has attained an all time high attention because of its need and importance. It is only because of the impact of mass communication that the world has been reduced to a global village. Today, life is so much involved with media that not an hour goes by when we do not speak about, refer to, or plan for t he use of media. It is pervasive like air. About 2500 years ago, Aristotle came out with the ‘ Rhetoric†, a celebrated and highly regarded book on the principles of public speaking that holds great relevance even today. He exalted communication to the level of study. After him, several scholars came up with their own sets of definitions on communication, communication models, as a specialised branch of study, is as old as civilization. Study of communication disapproves the general notion that â€Å"good communicators are born† and indicates that the skills of effective communication can be acquired through conscious effort and practice. Media educators base their teaching on key concepts of media literacy, which provide an effective foundation for examining mass media and popular culture. These key concepts act as filters that any media text has to go through in order for us to respond. Before moving further, the claim people do that Is media only interested in negative stories? The view that the media is only interested in negative stories is hard to digest. One of the basic factors responsible for making such an impression is that in today’s highly globalized economy, corruption has permeated over all sections of the society, resulting in frequent incidence of corruption and crime. It is but natural for the press to bring these facts before the public. Secondly, a lot of mud slinging takes place because of envy and vengeance among the wrongdoers. This type of accusations when reported in the media, occupy a lot of space, raising the percentage of negative stories. The claim of the press that it has to adjust with the taste of readers, viewers and advertisers is a contentious issue. However, it remains a fact that with the growing competition and over enthusiasm to be the first in so-called ‘breaking news’ there is often an extra dose of negative stories or exaggeration of realities. At times, we are shown more than what happened in real ity and that too repetitively. There are a number of key concepts to choose from. Some of the current ones used by media educators are as follows:- Media are constructions Media are constructions generally means that media is such a powerful tool that it even has the power to set agendas. They construct path and compel people to think, to accept what they are showing. What media highlights, people gets involve in it. For instance, Nirbhaya’s rape case of 16th December 2012. In a country where it seems that cases of rapes, sexual abuse etc. would ever get vanish and also when in every 2 minutes a girl gets rape brings out the unlettered people of our country. Nirbhaya’s case got immense coverage because media highlighted it a lot because it was somewhat different from the other rape cases, more atrocious and brutal. People pay tribute to the brave girl, did candle marching and much more. Therefore, media are constructors as whatever they show or write in Newspapers viewers and readers believe. Audiences negotiate meaning We all bring our own life experience, knowledge and attitudes to the media we encounter. Each person makes sense of what he or she sees and hears in different ways. Using their sense many accept the facts or whatever is shown they accept it, but still many argues but ultimately they have to eat humble pie because media is so powerful and has the tendency to make people think and accept the facts they want from people to accept. Media have commercial implications Today almost everything is commercialised and so is media. For instance what we called as ‘paid news’ is one of the example. Daily in newspaper we find a lot of advertisements, any company or people who want to communicate with the larger mass use the print medium by giving the full information whether it is any new product or scheme. This is something which benefits both the entrepreneur and the newspaper. Role of Media in education sector Today media’s functions are not limited to disseminating information and entertaining the masses. Media is an important actor of the civil society. It possesses immense power in its hands. It can effectively help in the formation of public opinion. Notwithstanding this media also plays an important role in education sector. First of all, media keeps people aware about their rights and responsibilities from time to time. For example, we can vote if we are 18 years old. This is our right- Right To Vote. People know about it because all forms of media must have shown this or told about this right of people. Had media not shown this, then people definitely won’t know about their this right even today. Media educates people in all the ways they can. For example, â€Å"That one famous line which you will see in every theatre before the commencement of the movie â€Å"Smoking is injurious to health† and Mukesh’s ad also. If we talk in terms of electronic then da ily we will find so many ad in tv catering to the hazards of smoking or drink. Similarly Print media also keeps on alerting people about the effects of smoking and drink. In newspapers, their articles are their power. They have got that power in their hand which has the potential to motivate people not to smoke. Mass Media is a potent educational force in India, which serves to maintain and expand unjust systems and violent attitudes.Like schooling, the mass media is used to support the coercive power structure of a techno-industrial elite (be they corporate or governmental). Like schooling, the mass media undermines our existence as complete and unique human beings, and tells us instead that we are needy, deficient and homogenous. Prominent figures of our country doing ad also aims at educating people. For example, the polio ad of Amitabh Bachchan, Aamir Khan show ‘Satyamev Jayate’ and through campaigns also media educates people in all form. . Over a span of time development support programmes have been launched effectively by media organizations. An example can be the AIDS awareness campaign of Uganda, where media ran advertisements free of cost. According to some media analysts in third world countries media should play a developmental role. The research will also try to explore this fact. How well have awareness campaign been run in different parts of the world trough the media and if media can take the role of the â€Å"TEACHER† in the society.

Jack Kerouac’s On The Road - The Spiritual Quest, the Search for Self a

The Spiritual Quest  in On the Road  Ã‚  Ã‚        Ã‚  Ã‚  Ã‚   A disillusioned youth roams the country without truly establishing himself in one of the many cities he falls in love with. In doing so, he manages with the thought or presence of his best friend. What is he searching for? While journeying on the road, Sal Paradise is not searching for a home, a job, or a wife. Instead, he longs for a mental utopia offered by Dean Moriarty. This object of his brotherly love grew up in the streets of America. Through the hardships of continuously being shuffled from city to city, Dean has encompassed what is and what is not important in life. While driving back to Testament in the '49 Hudson, Dean propositions Sal through an appeal to emotion. In passing on his philosophy, Dean eloquently states, "Everything is fine, God exists, we know time" (Kerouac 120). After the war, America achieved the status of economic success through the provisions of the assembly line in industries and manual labor in civil services. The 1950's became an evolution from skilled craftsmanship to mindless mechanical work in factories. The goals in life included working in a fixed position, having a home, and providing for the wife and kids. However, with the threat of the Cold War looming over their heads, the youth of this generation grew disenchanted with the so-called American Dream. They realized life is ephemeral and that there is more to life than punching in a time-card. The concept of individuality was more important than conformity. It became a "culture acting out the true Self and true spontaneous desire" (McGeory 21). As an author and member of the younger generation, Jack Kerouac embodies this notion of estrangement throughout his novel, On the Road. Allen... ...notion that their quest is a spiritual one" (Goldstein 61). Once we reach the ideal inner peace is when we are truly able to understand the band of friendship that surrounds us. If we are able to maintain this philosophy, no trouble can exist to deteriorate our well-being. We will be able to enjoy life more and discover what our fears are hiding. Works Cited Birkerts, Sven. "On the Road to Nowhere: Kerouac Re-read and Regretted." Harper's Magazine July 1989: 75. Ginsberg, Allen and Gregory Corso. "Ten Angry Men." Esquire. June 1986: 261. Goldstein, Norma Walrath. "Kerouac's On the Road." The Explicator Fall 1991: 61. Kerouac, Jack. On the Road. New York: Penguin Books. 1955. McGeory, Heather R. "On the Road to Upheaval." New York Times 12 June 1993, late ed.:21. Will, George F. "Daddy, Who Was Jack Kerouac?" Newsweek. 4 July 1988: 64.    Jack Kerouac’s On The Road - The Spiritual Quest, the Search for Self a The Spiritual Quest  in On the Road  Ã‚  Ã‚        Ã‚  Ã‚  Ã‚   A disillusioned youth roams the country without truly establishing himself in one of the many cities he falls in love with. In doing so, he manages with the thought or presence of his best friend. What is he searching for? While journeying on the road, Sal Paradise is not searching for a home, a job, or a wife. Instead, he longs for a mental utopia offered by Dean Moriarty. This object of his brotherly love grew up in the streets of America. Through the hardships of continuously being shuffled from city to city, Dean has encompassed what is and what is not important in life. While driving back to Testament in the '49 Hudson, Dean propositions Sal through an appeal to emotion. In passing on his philosophy, Dean eloquently states, "Everything is fine, God exists, we know time" (Kerouac 120). After the war, America achieved the status of economic success through the provisions of the assembly line in industries and manual labor in civil services. The 1950's became an evolution from skilled craftsmanship to mindless mechanical work in factories. The goals in life included working in a fixed position, having a home, and providing for the wife and kids. However, with the threat of the Cold War looming over their heads, the youth of this generation grew disenchanted with the so-called American Dream. They realized life is ephemeral and that there is more to life than punching in a time-card. The concept of individuality was more important than conformity. It became a "culture acting out the true Self and true spontaneous desire" (McGeory 21). As an author and member of the younger generation, Jack Kerouac embodies this notion of estrangement throughout his novel, On the Road. Allen... ...notion that their quest is a spiritual one" (Goldstein 61). Once we reach the ideal inner peace is when we are truly able to understand the band of friendship that surrounds us. If we are able to maintain this philosophy, no trouble can exist to deteriorate our well-being. We will be able to enjoy life more and discover what our fears are hiding. Works Cited Birkerts, Sven. "On the Road to Nowhere: Kerouac Re-read and Regretted." Harper's Magazine July 1989: 75. Ginsberg, Allen and Gregory Corso. "Ten Angry Men." Esquire. June 1986: 261. Goldstein, Norma Walrath. "Kerouac's On the Road." The Explicator Fall 1991: 61. Kerouac, Jack. On the Road. New York: Penguin Books. 1955. McGeory, Heather R. "On the Road to Upheaval." New York Times 12 June 1993, late ed.:21. Will, George F. "Daddy, Who Was Jack Kerouac?" Newsweek. 4 July 1988: 64.   

Essay: “to the Young Women of Malolos”

Essay: â€Å"To the Young Women of Malolos† by Dr. Jose Rizal The issues tackled in the writing of Rizal entitled â€Å"The Young Women of Malolos† are the inequality between men and women, slavery done by the Spaniards because of ignorance, fraud religious beliefs brought by the friars, the role of mothers in the family, tyranny of some because of the cowardice and negligence on the part of others, unreligious acts of the friars towards the Filipinos, education not given to other Filipinos by the Spaniards, and lastly, the abuse of the Spaniards because of the hospitality of the Filipinos.Rizal’s letter to the Malolos young women is his way of recognition for them as brave Filipinas who are no longer blinded by the fraud religious beliefs brought by the friars. Under his letter he mentioned about our own freedom as individual human beings that we must have our own judgment of what is right and wrong. As a young lady, soon to be a mother of her sons and daughters would set as an example to her children. As the saying goes, a fruit would grow the same as of its tree. Women are fragile and can be easily influenced because of ignorance and lacked of knowledge of her rights.The friars took advantage of the kindness and meekness of this youth and brag about it with its fellow Spaniards. If only the Filipinas were like the women of Spartan who have power over their men, maybe no one would dare to touched or harassed a woman. Rizal wanted to make his people open their eyes and to avoid ignorance of freedom. Ignorance is the cause of slavery during their time and this is what we must not let to happen again. He did not want its people to live without a religious belief but he just wants them apprehend not to be deceived by the exploitations done by the friars under their robes.The teachings made must be put into action not just in words. â€Å"To the Women of Malolos† centers around five salient points (Zaide &Zaide, 1999): First, Filipino m others should teach their children love of God, country and fellowmen. Second, Filipino mothers should be glad and honored, like Spartan mothers, to offer their sons in defense of their country. Third, Filipino women should know how to protect their dignity and honor. Lastly, Filipino women should educate themselves aside from retaining their good racial values.Faith is not merely reciting prayers and wearing religious pictures. It is living the real Christian way with good morals and manners. In recent times, it seems that these qualities are gradually lost in the way Filipino women conduct themselves. There are oftentimes where mothers forget their roles in rearing their children because of the overriding idea of having to earn for the family to supplement their husband’s income. Although there is nothing negative about working hard for the welfare of the family, there must always be balance in the way people go through life.Failure in the home cannot be compensated for by any amount of wealth or fame. Rizal stipulates a number of important points in this portion of his letter to the young women of Malolos. The central idea here, however, is that whatever a mother shows to her children is what the children will become also. If the mother is always kissing the hand of the friars in submission, then her children will grow up to be sycophants and mindless fools who do nothing but do as they are told, even if the very nature of the task would violate their rights as individuals.In this writing of Rizal, it is obvious that his ultimate desire is to have women the same opportunity men received in terms of education. During those days young girls was not sent to school because of the universal notion that they would soon be only taken as wives and stay only at home with the children. But Rizal emphasizes on freedom of thought and right for education that both girls and boys should have. He had also shown to this letter all about that Spaniards friars.He cite d, â€Å"God gave each individual reason and a will of his or her own to distinguish the just from the unjust; all were born without shackles and free, and nobody has a right to subjugate the will and the spirit of another. † We are all born equal, naked and without bonds. God did not create man to be a slave of others. A man who does not think for himself and allowed him to be guided by the thought of another is like the beast led by a halter. God give us intelligence that we may use against this lavery of others. We must be dignified, have faith on him and work together as one. Citations: http://www. oppapers. com/essays/Young-Women-Of-Malolos/389462 http://bookstove. com/book-talk/to-the-young-women-of-malolos-concise-summary-and-critical-analysis/ http://www. mb. com. ph/articles/235667/rizal-to-my-young-countrywomen-malolos http://www. studymode. com/essays/Young-Women-Of-Malolos-389462. html? topic http://www. studymode. com/essays/To-The-Young-Women-Of-Malolos-1099089. html? topic

Ancient Egyptian Art & Architecture Essay

Due to the scarcity of wood the two predominant building materials used in ancient Egypt were sun-baked mud bricks and stone, mainly limestone but also sandstone and granite in considerable quantities. From the Old Kingdom onward, stone was generally reserved for tombs and temples, while bricks were used even for royal palaces, fortresses, the walls of temple precincts and towns, and for subsidiary buildings in temple complexes. The core of the pyramids came from stone quarried in the area already while the limestone, now eroded away, that was used to face the pyramids came from the other side of the Nile River and had to be quarried, ferried across, and cut during the dry season before they could be pulled into place on the pyramid. Ancient Egyptian houses were made out of mud collected from the Nile river. It was placed in molds and left to dry in the hot sun to harden for use in construction. Many Egyptian towns have disappeared because they were situated near the cultivated area of the Nile Valley and were flooded as the river bed slowly rose during the millennia, or the mud bricks of which they were built were used by peasants as fertilizer. Others are inaccessible (unapproachable), new buildings having been erected on ancient ones. Fortunately, the dry, hot climate of Egypt preserved some mud brick structures. Examples include the village Deir al-Madinah, the Middle Kingdom town at Kahun, and the fortresses at Buhen and Mirgissa. Also, many temples and tombs have survived because they were built on high ground unaffected by the Nile flood and were constructed of stone. Thus, our understanding of ancient Egyptian architecture is based mainly on religious monuments, massive structures characterized by thick, sloping walls with few openings, possibly echoing a method of construction used to obtain stability in mud walls. In a similar manner, the incised and flatly modeled surface adornment (decoration) of the stone buildings may have derived from mud wall ornamentation. Although the use of the arch was developed during the fourth dynasty, all monumental buildings are post and lintel constructions, with flat roofs constructed of huge stone blocks supported by the external walls and the closely spaced columns. Exterior and interior walls, as well as the columns and piers (landing place) were covered with hieroglyphic and pictorial (symbolic) frescoes and carvings painted in brilliant colors. Many motifs (design) of Egyptian ornamentation are symbolic, such as the scarab or sacred beetle, the solar disk and the vulture. Other common motifs include palm leaves, the papyrus plant, and the buds and flowers of the lotus. Hieroglyphs were inscribed for decorative purposes as well as to record historic events or spells. In addition, these pictorial frescoes and carvings allow us to understand how the Ancient Egyptians lived, statuses, wars that were fought and their beliefs. This was especially true when exploring the tombs of Ancient Egyptian officials in recent years. Ancient Egyptian temples were aligned with astronomically significant events, such as solstices and equinoxes, requiring precise (accurate) measurements at the moment of the particular event. Measurements at the most significant temples may have been ceremonially undertaken by the Pharaoh himself. Art Forms: Ancient Egyptian art forms are characterized by regularity and detailed depiction of gods, human beings, heroic battles, and nature, and were intended to provide solace to the deceased in the afterlife. Egyptian art in all forms obeyed one law: the mode of representing Pharaohs, gods, man, nature and the environment. Ancient Egyptian art displays an extraordinarily vivid representation of the Ancient Egyptian’s socioeconomic status and belief systems. Architecture: Ancient Egyptian architects used sun-dried and kiln-baked bricks, fine sandstone, limestone and granite. Hieroglyphic and pictorial carvings in brilliant colors were abundantly used to decorate Egyptian structures. Papyrus: Papyrus is a plant. Papyrus was used by ancient Egyptians for writing and painting. Papyrus texts illustrate all dimensions of ancient Egyptian life and include literary, religious, historical and administrative documents. Pottery: Ancient Egyptians used steatite (some varieties were called soapstone). Different types of pottery items were deposited in tombs of the dead. Some such pottery items represented interior parts of the body, like the lungs, the liver and smaller intestines, which were removed before embalming (the art and science of temporarily preserving human remains). Sculpture: The ancient art of Egyptian sculpture evolved to represent the ancient Egyptian gods, Pharaohs, and the kings and queens, in physical form. Very strict conventions were followed while crafting statues: male statues were darker than the female ones; in seated statues, hands were required to be placed on knees and specific rules governed appearance of every Egyptian god. Egyptian Art Ancient Egyptian art is the painting, sculpture, architecture and other arts produced by the civilization in the lower Nile Valley from 5000 BC to 300 AD. Ancient Egyptian art reached a high level in painting and sculpture, and was both highly stylized and symbolic. Much of the surviving art comes from tombs and monuments and thus there is an emphasis on life after death and the preservation of knowledge of the past. The quality of observation and execution started at a high level and remained near that level throughout the 2nd and 3rd dynasty. Paintings: Egyptian painting is said to be one of the most unique and mysterious attributes of Egypt. Egyptian painting is not oil-based or fresco-based, it is tempura-based. All Egyptian reliefs were painted on a flat surface. Pigments were mostly mineral, chosen to withstand strong sunlight without fading. The binding medium used in painting remains unclear. After painting, a varnish or resin was usually applied as a protective coating. The paintings were often made with the intent of making a pleasant afterlife for the deceased. Some tomb paintings show activities that the deceased were involved in when they were alive and wished to carry on doing for eternity. Egyptian paintings are painted in such a way to show a profile view and a side view of the animal or person. Periods in Art: The Ancient Egyptian art style is known as Amarna art. It was characterized by a sense of movement and activity in images. Also, the human body is portrayed differently in Amarna style artwork than Egyptian art on the whole. Faces are still shown exclusively in profile.